The Brand Orientation Index research project is characterised by a pragmatic approach. The aim was to secure results and develop models that can be used directly in the companies’ operations. Brand Orientation Index is the first scientifically developed model to both diagnose and develop a company’s brand orientation. With a database that permits a unique form of benchmarking, we can offer companies two concrete products:
BOI In-Depth Analysis
– consensus and prioritisation in brand development operations
The Brand Orientation Index shows clearly that brand development starts off with focused work in which the executive management group is deeply involved. We have observed this and accordingly developed a product that aims at creating consensus among the company’s key persons. Through our web-based measuring instruments, the entire management group and/or other key persons can offer their views on the company’s brand orientation. This creates an excellent basis for discussion and assessment of the company’s strengths and weaknesses. Utilizing a unique database for comparison, we obtain a clear and visual image of the company’s strengths and weaknesses in the field of brand orientation. The result is presented at a seminar whose focus is consensus and the provision of a solid base for prioritization of the ongoing brand management work.
BOI Case Study
– qualified evaluation and suggested action programme
The Brand Orientation Index clearly shows that successful companies regard their brand management work as a process, not as a project. In other words, the work is ongoing and recurring, rather than finite and limited in terms of time. Based on the In-Depth Analysis, the company undergoes a qualified evaluation whereby we assess the company on the basis of how it works with the eight factors in the Brand Orientation Index. The analysis is based on individual interviews with key persons and studies of available documentation and secondary data. The client company thus benefits from expert charting and analysis of its brand management work. A case study requires active participation from the client company and it therefore also serves as an individually tailored competence enhancement process for key persons in the company. The case study is presented in the form of a report with a collated assessment resulting in suggestions for action.
If you would like to find out more about our products and how you can best
utilise the results of the Brand Orientation Index, please contact us.