Doctor of Economics Frans Melin is one of the leading researchers and brand strategy consultants in the Nordic region. He has written a number of award-winning books in the field of brand management, among them “The Brand as a Sustainable Competitive Advantage – On the Art of Building Strong Brands”. Frans Melin is currently responsible for research and training in Strategic Brand Management at the School of Economics, Lund University. He has been running the Brand Strategy consultancy firm for the past 15 years and is frequently engaged as advisor, lecturer and educator at a large number of companies within a wide variety of industries.
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Doctor of Economics Frans Melin is one of the leading researchers and brand strategy consultants in the Nordic region. He has written a number of award-winning books in the field of brand management, among them “The Brand as a Sustainable Competitive Advantage – On the Art of Building Strong Brands”. Frans Melin is currently responsible for research and training in Strategic Brand Management at the School of Economics, Lund University. He has been running the Brand Strategy consultancy firm for the past 15 years and is frequently engaged as advisor, lecturer and educator at a large number of companies within a wide variety of industries.